The launch was a 1940's themed party with a jumpin' jazz band at a speak-easy styled social club that is members only, The Norwood Club.
Upon walking in, you had to say a secret password in order to get your cocktail tickets. "Do you dig my jive?"
Indeed, I dug it! Svetlana and the Delancey Five, filled up the room with great music and got the crowd to start swinging!
The specialty cocktails they were serving were: Gimlet, Manhattan and Hanky Panky- the cocktail made especially for their launch.
Now on to the best part, the SHOESS!
Alterre is an innovative brand that lets you mix and match your shoes, while having comfort, quality and fair labor in mind.
Their styles are influenced by 40's starlets, hence having their shoe styles named after them: the Jackie, the Marilyn, the Billie, the Tilda and the Elsie. (The Tilda and Jackie are my favorites!!)
Ever carried multiple shoes to work or driven yourself crazy thinking which shoes to bring along on your next trip?
Alterre was created with you in mind!
"With our patent pending technology, you can mix and match your shoes to fit your lifestyle. With over 65 combinations, it is easy to transform your look from day to night and pack light for your next vacation. Customizable and comfortable, they are the perfect pair for any occasion. These shoes are as versatile as you are!"
The best part? 5% of their proceeds are donated to the women's abuse shelter, Restore NYC. So not only is this company stylish, comfortable and unique, they give back too!
"You get to do good while you look good!"
Shilpa and her fellow Alterre ladies did an incredible job setting up this launch. The 40's theme really portrayed the vibe of their shoes.
Congrats ladies!! And I wish you the best of luck and continued success!!
Check them out! Alterreny.com
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